SAMT is a new magazine format that I founded with two fellow students. Visibility, appreciation, and networking. SAMT Magazine shows what is developed, designed, conceived, and implemented at the Design Department of HAW Hamburg. It is a stage for graduation- and semester projects in the field of communication design, illustration, fashion, costume, and textile design. Whereas you get insight in present master, bachelor and course projects from various fields of the design department, the magazine also enables insights into work processes, theoretical discussions and design positions. In addition SAMT Magazine includes interviews with former students, showing their potential careers and fields of work in the area of design. In addition to the analog, printed component, the magazine also contains a digital one: an AR feature can be used to play animations and music videos. The implementation included research, layout, fine typography, print preparation, financing, communication in various online media and the organization of the release party. In 2020 we took part in the Indiecon, the magazine festival in the Oberhafen. The magazine can be bought at Gudberg Nerger → in Hamburg and Do you read me → in Berlin.